How to Attract Investors to Your IT Startup in the Netherlands

The Netherlands is one of the most attractive locations for IT startups due to its strong tech ecosystem, access to international markets, and a supportive investment climate. However, securing funding remains one of the biggest challenges for entrepreneurs. In this article, we will explore the different types of investments available, which funds are investing in IT startups in the Netherlands, and how to prepare a compelling pitch for investors.

Types of Investments for IT StartupsThere are several funding options available for IT startups in the Netherlands, each with its advantages and challenges:

Angel Investors

High-net-worth individuals who invest in early-stage startups.
Typically provide capital in exchange for equity.
Can offer mentorship and valuable industry connections.

Venture Capital (VC) Funds

Focus on high-growth startups with scalable business models.
Invest in multiple funding rounds, from seed to Series A and beyond.
Often require strong revenue models and proven traction.

Government Grants and Subsidies

The Dutch government provides various grants to encourage innovation.
Examples include the Innovation Credit (Innovatiekrediet) and WBSO tax incentives.
Often non-dilutive, meaning no loss of equity.

Corporate Venture Capital (CVC)

Large corporations investing in startups aligned with their industry.
Offers funding as well as strategic partnerships.
Example: Philips Ventures, which supports healthcare and tech startups.


Crowdfunding and Alternative Financing


Platforms like Symbid and Leapfunder allow startups to raise capital from the public.
Revenue-based financing is also gaining popularity as a non-dilutive funding method.
Top VC Funds Investing in IT Startups in the NetherlandsThe Netherlands hosts several well-known venture capital firms that focus on technology-driven startups:

Prime Ventures – Specializes in high-growth tech companies across Europe.

Endeit Capital – Invests in digital media, SaaS, and IT businesses.

HenQ – Focuses on early-stage B2B SaaS startups.

InnovationQuarter – A regional investment fund supporting startups in South Holland.

Peak Capital – Invests in marketplace and SaaS startups with a strong data-driven approach.

Cottonwood Technology Fund – Focuses on deep tech and emerging technology startups.

How to Prepare a Winning Pitch for InvestorsTo successfully attract investment, you need to craft a compelling pitch that convinces investors of your startup’s potential. Here are key steps to follow:

Know Your Audience


Research the investors you are pitching to and understand their focus areas.
Tailor your pitch to match their investment criteria and interests.

Craft a Clear Value Proposition

Clearly define what problem your startup is solving.
Show why your solution is unique and has a competitive edge.

Demonstrate Market Potential

Present data on market size, trends, and growth potential.
Show evidence of demand through customer acquisition, partnerships, or user engagement.

Highlight Traction and Milestones

Investors want to see measurable progress.
Showcase revenue, active users, partnerships, or successful product launches.

Have a Strong Business Model

Explain how your startup makes money and its financial projections.
Address scalability and potential revenue streams.

Present a Solid Team

Investors invest in people as much as in ideas.
Highlight the expertise, experience, and commitment of your team.

Show a Clear Investment Plan

Specify how much funding you need and how you will use it.
Provide a roadmap for growth and expected milestones.




Be Ready for Tough Questions

Expect questions about risks, competition, and scalability.

Be honest and transparent about challenges and how you plan to overcome them.

ConclusionAttracting investors to your IT startup in the Netherlands requires a strategic approach, thorough preparation, and a compelling story. By understanding the available funding options, targeting the right investors, and delivering a strong pitch, you can increase your chances of securing the capital needed to grow and scale your business. With the Netherlands' thriving tech ecosystem and supportive investment landscape, the opportunities for IT startups are abundant. Start preparing today and take your startup to the next level!
16 April / 2025
Evgenii Kuznetsov
CEO Founder & Product Manager
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