This isn't a "purple" shampoo; it's a light grayish/lavender shade and...

This isn't a "purple" shampoo; it's a light grayish/lavender shade and provides good cleansing with little to no toning so it can be used daily. (Purple shampoos should be used 1x weekly max!). It smells sooooo good, very rich and perfumey, which I like.