I don’t understand what I am doing wrong but every time I use this product my...

I don’t understand what I am doing wrong but every time I use this product my hair is covered with powder, and I am assuming that his not what is meant by a powder like hold!! :) I LOVE the brand and all the other products I have had but this one is awful for me. I have to use it, then once it’s on and my hair is dry I have to vigorously ruffle my hair to try and brake up and get out of my hair the grey coating all over my head. You can imagine the outcome on a dark top..