I'm heading toward 72 y/o in a few months, and from much experience with skin...

I'm heading toward 72 y/o in a few months, and from much experience with skin care products, have determined this lotion is great for our facial skin. The only thing is that, as another reviewer has stated, this is more of a lotion, rather than a thick cream. I apply the Power of 3, as a base, and follow up with a favorite moisterizer. It's expensive, for sure, but you usually get what you pay for!